Jim Koch founded the Boston Beer Company back in 1984 after brewing the first batch of Samuel Adams Boston Lager in his kitchen. It was his mission to reshape the way American beer drinkers thought of American beer.
Just six weeks after introducing Samuel Adams Boston Lager to the public, it brought home the “Best Beer in America” honors at the Great American Beer Festival in Denver. An honor it went on to win 3 more times before that particular award was discontinued.
Today, Samuel Adams makes more than 21 styles of award winning beer and is recognized around the globe as a hot house of new beer ideas.
The culture at Samuel Adams is centered around a love of the beer and a wondrous curiosity for all things beer.
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Take Pride in Your Beer!